The market for tech products is as competitive as ever, and the way to win is through marketing. You want to break into the top ranks, and that means something different for every company. Some make use of viral marketing campaigns, others use celebrity endorsements to great effect, and some give away lots of freebies. But that’s not enough anymore. You need to try something new.
One of the most important aspects of being a successful marketer is keeping up with the trends. However, if you are like most people, you have a hard time keeping up with all the changes in technology. You might find yourself walking around with a laptop from 2010, a tablet from 2012, and a smartphone you got free with your plan sometime in 2015. And, of course, you also have to lug around all of their chargers, too. Fortunately, there are a lot of people that can help you out.
Every year, marketers develop new strategies and new ideas to gain their customers’ attention, capture their interest, and keep them coming back. Because of this, every year, we see new trends that take the marketing world by storm. These trends range from simple and effective to complex and confusing.
Whether you’re an aspiring marketer or a seasoned professional, there’s always room for improvement. Luckily, there are plenty of tips and tricks out there for improving your marketing strategy, increasing conversions, and boosting your bottom line.
Google Lens is an app that can take a picture and then recognize what it sees. The phrase “a picture is worth a thousand words” is truer than ever in a world where photos are so widely used, and Google Lens is here to help.
Google Lens is a new feature from Google, available for all Android devices running Android 7.1 or newer, as well as all Google Photos users.
The technology uses computer vision and advanced machine learning to create a digital copy of the real world. It then analyzes what you see and compares it to what you have seen in the past, suggests possible actions, and offers an immersive experience that connects you with one powerful, intelligent camera app.
The telecommunications industry has touted 5G technology as the next step in Internet growth. What are the implications of 5G technology for marketing? Simply put, it will make marketing easier. The networks will increase the speed of data transmission and also the number of devices that can be served simultaneously.
The first devices to use 5G technology for marketing are likely to be mobile devices, such as smartphones and tablets. However, in the future, many other devices that we currently don’t even think about as being networked will be able to use the technology for marketing.
Social Commerce & Shoppable Posts
Social Commerce is a hot topic right now, with hundreds of brands exploring how to integrate social networks into their websites and mobile apps. Instagram is one of the hottest social networks, and for a good reason: 600 million people are using it, and that number is growing by the minute. Just as brands can use their Facebook pages to drive traffic to their websites, they can use their Instagram accounts to drive traffic to their e-commerce stores.
Social Commerce is the buzzword that has been around for a few years now, but as social media marketing has grown, it has hit the mainstream. Most people don’t understand that Social Commerce is not just a way to sell on social media, it’s a way to reach your audience, and that is where Social Media Marketing comes into play.
The idea behind Social Commerce is to make a brand more human by reaching out to your audience and letting them connect to your brand on a more personal level.
The key to understanding these trends is knowing why they work and how to implement them into your marketing strategy.