THE LARAEDO TEAM

The LaRaedo team is comprised of riders, horse lovers, technologists and business people who are committed to quality and dedicated to making the farm management experience more efficient, enjoyable and profitable.


Photo provided by Houston Photography

MARIE TAULBEE, CEO

Marie had spent many years as a boarder and client of reputable farms that for her were somehow missing the mark. Although her horses were well cared for and the instructors and farm staff were knowledgeable and professional, there was something missing - she didn't feel engaged as a client. There were no clear lines of communication on a regular basis.

As a busy professional herself, Marie understood that the farm management was not able to meet and greet and update each client to the extent that they would like to. It just wasn't physically possible with their whirlwind schedule of daily care and maintenance of numerous horses, lessons, veterinary and farrier services, horse shows, administrative duties, grounds and equipment upkeep, etc. Then one day she thought, "What if there was a way to communicate this information simply and effectively?" That is when Marie's idea began to take shape.

In 2008, Marie Taulbee combined her extensive knowledge of the horse industry with over 30 years experience as a computer information analyst to form Equine Maintenance, LLC.

Through the expertise of a dedicated team of developers, targeted research and testing and ongoing enhancements, Marie's vision has become reality with the release of LaRaedo, the industry's most innovative farm management software. Today, LaRaedo is known as the premier software solution to the ongoing challenges faced by busy farm owners and managers of equine facilities everywhere.

Learn More: Visit the Laraedo Blog where Marie discusses methods to increase barn revenue.




THE BENEFITS OF LARAEDO



The LaRaedo program is designed to cover nearly every need a horse farm owner could have, from billing and invoicing to scheduling events and tracking horse care. Taulbee explains how farm management software grants farm owners the gift of extra daylight: "If a farm owner isn't spending five houre a week tracking, billing and updating because the software does that for them, then they just gained five hours to spend with the horses and the owners, making their business even more personal than it was without the technology."

~Horse Family Magazine

COMMUNICATION AND TRUST
THE KEYS TO SUCCESS

Keeping customers informed might just be the key to building and keeping business in the 21st century. "In any business," Taulbee notes, "There has to be an element of trust with customers." The ease with which customers can seek information on the Internet has created a demand for transparency and open access to information. "Transparency is the key because it builds trust. Even though the horse farm business is fairly unique in that its main focus is on the sport, it must also keep up with the changes" states Ms. Taulbee. People want to work with businesses that are open and upfront. Innovation and technology are a bit part of that.